How to adjust to Google?
Regular changes occurring in Google services cause hot discussion among experts of research companies in the Internet space.
For example, president of the international organization SEMPO Chris Boggs supposes the most significant issue relating to all SEO professionals – it is coded queries by Google in the organic SERP. According to his view the actions of the internet-giant in this situation are not entirely true. Despite the fact that the search engine privacy interests explains the user's personal data hiding information on requests for SEOs while Google is ready to provide the same information by keyword advertisers who place contextual advertising on search.
Chris Boggs also spoke about the choice of a strategy of web site promotion. The president of SEMPO encourages all SEO professionals just follow new rules which Google sets, and regularly monitor all the changes in search algorithms and ranking of sites. He calls regularly adjust to the search engine.
In addition the president of SEMPO mentioned the following list of basic rules for a successful and popular web resource:
1. Do everything with high quality and correctly.
2. Regularly update content of the web page.
3. Apply to web site promoting in social media.
4. Analyze the requirements of relevance to know in what direction to develop the site.
5. Finally refuse promotion of web pages filled with keywords and use more natural and literate promotional methods.
6. Create good and useful content to attract visitors they want to share materials from the site and links to it with their friends in social networks.
7. Develop good applications and digital-assets.
In turn, Matt Cutts who heads the team of Google Web Spam in his video message to webmasters demonstrated how much should be advertising on a site that the modified algorithm of Google search hasn’t decided that the site is useless for user. He said that the number of banners is no object there is only importance how much space they occupy. In particular, Cutts demonstrated an example of a large amount of advertising: he stuck two standard stickers on a sheet of A4 and underlined that this ratio will be determined by a search engine as irritating to users and this site rating will be lower in SERP.