Features of sites promotion in the English speaking Internet

Paid links

In the most subjects of the English speaking Internet it is possible to promote the site without using of purchase links. The reason is not only in that the English speaking segment presents more ways to get quality and effective links for free. It is very risky to use paid links there, that’s why many webmasters and optimizers prefer free promotional methods. 

Social services

So, if runet just started to use social services for promotion and getting potential visitors, the English speaking Internet have used this method for several years. Without the creation and regular maintenance of accounts in the popular social site promotion services of any subject in the English speaking Internet significantly loses its potential.

Site directories

In the English speaking segment of the Internet registration site in directories is one of the most popular ways to get external links for free. It should be noted that, other things being equal, English language catalogs give incomparably greater effect in comparison with the catalogs in runet.

The reason is that the many directories there are reputable resources for search engines. As for runet, registration sites in directories though there is but considered as minor method to get links by the case of its low effectiveness.  Although a few years ago catalogs in runet gave a good effect.

Article directories

If you are interested to revere popular foreign forums for webmasters and SEOs to find an answer to the question "What is a free way to promote your site is the most cost effective?", we can very likely to say that one of the most popular tips will include the phrase "Article Directories".

As in runet, while promoting articles in the English speaking Internet, there are two opposing views - copy paper (making from one - and hundreds and thousands) and use a version of the article to add in all article directories. Both schemes work. I am a supporter of the second article – don’t copy and it gives a good effect.

Services of subject pages

In English speaking Internet for free site promotion are widely used services of subject pages. The idea of ​​them is simple – after registering, you can create a page of interest to its subjects. To create the pages are offered a range of different modules that make page creation becomes easy and fun process of design. You do not need any skills to create websites or knowledge of HTML. Here are examples of such services:

• siquido.com
• hubpages.com

The feature of subject pages is that, other things being equal, it is easier to promote into the top search engines for right queries than the usual page. Particularly good effect is simultaneously hit to the top page of the site being promoted and subject page.

To attract potential visitors from the subject page in its upper part advice to place the module with a translation of RSS feeds on your site.

Blogs

Surely you noticed that blogs in the English speaking Internet can be found in any subject. In addition, the area of corporate blogs is very popular. Most companies of any kind of activity have its own blog. This allows representatives of firms not only to communicate with their customers and potential customers, but also to form the social component in their company.

Here is an example of the effectiveness of blogs. Famous American web designer Steven Snell has a web design studio. When he was interviewed, he said that creating a blog at the main site and actively developing it, he came to the fact that more than 90% of orders received through this blog. Of course, regular blogging requires considerable time and efforts, but in the end it pays off many times.

So if you plan to promote the site in the English-speaking Internet, then I recommend you create a blog.

Social buttons

It’s difficult to imagine English source without social buttons. These buttons give visitors the opportunity to share the material they like in Twitter, Facebook, Tumblr, Digg, Stumbleupon, Delicious and in other social services that leads to avalanche effect because of spreading link to your site in these services.

In runet social buttons also being actively developed, but in the English segment of the Internet, they provide much greater effect. It’s partly explained by the fact that foreign users have long been accustomed to share links to interesting materials in social networks.

Attracting visitors with the help of video

While runet still has a lot of subjects, where generally no one uses video for promotion, in English speaking Internet in this area is very strong competition. To see this, you can translate the right search terms into English, and type them in the search for the video service youtube.com.

If your English language site includes videos, without this line in promotion you also can’t do. Take time to study the materials of competitors on popular video services to highlight the points that can be implemented when creating your movies.

Features of subjects

In the promotion of sites each category has its own peculiarities that must be considered in order to obtain the desired number of visitors. To clarify the features, you need carefully examine sites of leading competitors, their internal optimization, active in social networks, in relevant forums, blogs and communities, as well as to analyze the external links on them and promotional methods to identify those that apply.

For example, sites in the US real estate have the next feature – the most part of visitors they receive not from search engine, social service, directory of sites and articles and not from blogs and communities. Most of traffic they receive from thematic resources to search for real estate and ratings of real estate agencies.

So, in most subjects in the English speaking Internet can successfully promote the site for free, but it will require much time and efforts.