Online advertising in the US will spend on $ 40 billion

This year the cost of online advertising in the US will grow by more than 20% and will amount to almost $ 40 billion, according to eMarketer. Double-digit growth in advertising spending in the network is expected until 2015, by the time the USA advertisers will spend on online advertising $ 52.8 billion. In 2016 advertising budgets will increase to $ 62 billion.

The rapid growth of costs on the Internet advertising in the US will allow it this year for the first time bypass traditional media resources – print ads in newspapers and magazines. As for advertising on TV – this advertising channel is growing along with online advertising and will continue to occupy leading positions.

Russian Internet advertising market in 2012 also will show good growth – 37%, according to Goldman Sachs. By the end of the year, its share will be 16.9% of the total advertising market in Russia. And in terms of revenue the Russian segment of the Internet advertising for the first time bypassed the print media in the third quarter of 2011.