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20Jan/120

Google shares lost one tenth of the cost

Google shares declined to 10 percent during the evening session after the end of trading on the Nasdaq after the publication of information about the company's profit in the fourth quarter of 2011, reports Bloomberg. Although the company earned during the period 2.7 billion dollars, 200 million more than the same period last year, the results were lower than analyst expected. 

Price collapse of a click on ad banner effected Google earnings. Average click prices dropped to 8 percent.

Google share among search engines in the US, meanwhile, continues to grow. In December, the most popular search engine queries accounted for 65.9 percent - 0.4 percentage points higher than the previous month. One of its main competitors – Yahoo – share remained unchanged at 14.5 percent.

At the same time on the international market, the company affairs are a little less successful. Sales abroad have brought 53 percent of Google revenue in the fourth quarter compared to 55 in the previous three months.

Advertising sales in Europe rose in October and December to 5 percent, whereas in the first half of 2011, they jumped 20 percent over the same period last year.

Google's market capitalization now is 207 billion dollars and the value of one share – 639 dollars. Maximum value (714 dollars) the company's share reached in October 2007.

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