Why customer should pay optimizer?
Sometimes any optimizer encounter a lack of understanding of an advanced client: what to pay money for at the stage of withdrawal and even more support if the optimizer doesn’t do anything other than buying links, but this process can be automated by using aggregators?
Really, for what take money if you can use an aggregator and pay just 30% commission? All the more many SEOs use the same aggregator twirling above their margins.
But it’s not as easy as it sounds the client who thinks so doesn’t know and doesn’t include many studies conducted by optimizer for promoting websites. Do you know the story about the wizard with a hammer and $ 1000?
What is expected for SEM in 2012? Forecast from SEOmoz
2012 has come, and it is possible not only to summarize the past year (which, incidentally, SEOnews made in a series of articles), but also make predictions for the future. Pay attention to search engine optimization forecast in 2012. Today, the prediction of SEOmoz doesn’t seem as horrible as Forrester Research expectations and SEO professionals shouldn’t panic beforehand. The prediction is made by well-known West expert Rand Fishkin.
Google tightens control methods with excessive advertising
Now sites with a high content of advertisements will be subjected to more stringent penalties from Google. The algorithm of the search engine recently has been updated that allows it to monitor the ratio of useful content and advertising that user may find when going to a page.
Online advertising in the US will spend on $ 40 billion
This year the cost of online advertising in the US will grow by more than 20% and will amount to almost $ 40 billion, according to eMarketer. Double-digit growth in advertising spending in the network is expected until 2015, by the time the USA advertisers will spend on online advertising $ 52.8 billion. In 2016 advertising budgets will increase to $ 62 billion.